Art for Outcome
We champion arts from emerging countries to break stereotypes, raise cultural awareness, enrich the global art dialogue and fostering social developments, envisioning a future where artists shine on the world stage.
Our Vision
Placing emerging markets arts at centre stage
"Growing up Pakistani in New York, I often felt caught between two worlds. Through Daira, I want to bridge that gap—not just for myself, but for anyone who feels the same. Art has the power to connect us to our roots, preserve our stories, and show the world who we are. My hope is that Daira becomes a space where those voices are amplified, celebrated, and shared globally."
- Aleena Jangda, Founder of Daira
the-ai-ra (Urdu) meaning, circle.
As families continue to migrate and settle away from their home countries, it becomes harder for future generations to feel connected to their roots. Daira is here to bridge that gap and bring a sense of home to the diaspora—through art. Art and culture from emerging markets often don’t get the visibility they deserve, making them both socially and financially undervalued on a global scale. At Daira, we’re here to change that. Our goal is to serve artists and collectors in a different way. Here’s how:
1. We know it is possible to do good whilst doing well. Our artists and their art share in the profits of Daira, benefitting from all exhibitions and sales to provide patronage to the artist
2. We are a global brand, prioritising local artists with limited access to markets and ensure that we are able to scale and support artists globally; and
3. We are not just selling art, we are telling the stories and experiences of people, journaling it all and ensuring that history and culture is celebrated, protected and carried forward into new homes and countries.
We are starting with South Asian artists and welcome contributors from all over the world.
Wherever a story for a person begins, our aim is to bring it full circle, bringing them a piece of their home, culture, story and history.